Think about it. If a restaurant that serves $15 cocktails and 4 oz of pork priced at $30 posts "We recommend you try our hummus appetizer..." -- well, I have a newsflash for you, it's not your damn tweet that's getting me in your door. I do love you, I really do, but with great food and great followers comes great responsibility.
Here are five post-worthy ideas for restaurants:
- Retweet your fans photos of their visits. There have to be at least a few. Social media is, well, social. Get on the train.
- Give us a behind the scenes. Some of us know the biz, some of us don't. But either way some honesty and authenticity will go along way in building a relationship with us.
Example:
Nicole, in action, in the Gunshow kitchen. #gunshowatl #atlfoodie #atleats pic.twitter.com/p6NET4tqQt— GunshowATL (@gunshowATL) October 27, 2016
- Ask to help name a dish. Post a photo of the chef's newest creation and ask us to help name it. I dunno. Sounds fun.
- Run a poll asking about people's favorite dish or drink, at your restaurant, or not - gather competitive intel!
- Tweet your restaurant's Snapcode (I know, I'm getting aggressive here, but if you have snapchat, why not?)
- Tell us about a team member. The connection will help us feel like a part of your story.
Social media is not a place for free, dry, bland advertising. That's what paid social media advertising is for (haha). Invest (and I use that word lightly, it doesn't take much) in some more creative applications and your results will multiply!
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